Most business owners would agree that the most challenging part of running an online business is attracting and retaining customers. Running a successful business requires that you use the right promotional tools to target your audience. While you can find a lot of promotional tools online, not all of them are effective. The cost is another element that you need to consider when it comes to promoting the online business.
The 5 useful business promotion tools that are mentioned in this article are not just effective in improving online visibility, but they are free as well. So, what are you waiting for? You should continue reading to know more about the free business promotional tools.
WordPress is a self-hosted business platform that is available in two versions: paid and free. The free version doesn’t include a custom domain. However, it’s suitable for a small business owner to promote the main website. The website platform offers SEO benefits as well improving the chances of being discovered through the search results page.
Facebook is one of the best useful business promotion tools that have more than 1.18 daily active users. The social media platform is a great way for businesses to improve online visibility. You can create customer engagement by posting informative and inspirational posts. The posts can create a link to your website that visitors can share with people in their social circle. The site has a number of plug-ins that you can use to cross-promote your content online.
3. Google Local
Google Local is a must for any brick-and-mortar business to build an online presence. Creating a presence in Google Local is a great way to attract online visitors as your business will show up in the search results page as well as on Google Maps.
SlideShare is another free and useful business promotion tools that allows you to promote your business for free. Acquired by LinkedIn in 2012, the online platform allows users to share information in the form of presentations. Users can view, download, and print the presentations. They can also share the presentations in their LinkedIn or Facebook page resulting in broader exposure of your business.
A lot of businesses are using YouTube to create a documentary of their business. The best way to use the online platform is to create a how-to video guide relating to your product and services. You can add the promotional message either at the end of the video or in the description. This is a great way to increase the exposure of your business online.
6. Email Marketing
Not many people know that emails are a free and powerful medium to generate leads. A survey by Ascent2 has found that most business owners consider email is one of the most effective digital marketing platforms. The best thing about the platform is that it allows you to benefit from a high ROI without a lot of effort.