Online advertising or marketing has been a form of providing your website with online presence. People who have been interested in your products and services would be able to see your website online. There have been several forms and ways of online advertising for getting your website on the web. You could make use of banners, classified advertisements, social networking advertisements, online business directories, email marketing, pop-up ads and more. However, business professionals would usually prefer including all kinds of media options while advertising the business online.
In China, online advertising is so important. The Chinese market has been a competitive and complicated market where behaviour, needs and rules evolve continuously. Therefore, online advertising has been deemed imperative for marketing your business online.
Online marketing for local businesses
Search engine advertising has been one form of online marketing, which offers results based on keywords and phrases searched by internet users. Yahoo, Google and Bing have been major search engines used by internet users. Prospective buyers or users would enter keywords in the provided space on popular search engines and view results offered on the results page.
Purchasing online advertising space
CPC (cost per click) or PPC (pay per click) has been a form of paid advertising where payment has been based on the number of clicks your advertisement would get. The cost per click has been relatively different from cost per visit where every clicked link would be paid, regardless the user going to the website or not. However, you should be wary of the click frauds that could make you lose plenty of money.
Number of views per website would count cost per thousand impressions. Websites with higher traffic use this method. Cost per action has been completely based on performance of the ad. Various publishers might risk running these ads, but the advertisers would pay when transaction is complete.
Online business directories
The online business directories have been great mode of advertising and marketing your business online. Free local business listing directory could assist in listing your business free of charge. It would also help find local business. Online advertisement has been a cost effective manner for online marketing for small businesses. You would pay only when you get desired results. It would work best for medium and small businesses having relatively low budget. The competitive arena of businesses would require online advertising and business directory listing for increasing your reach to target the right audience.