Do you like GIFs? Well, I love them and who doesn’t? They make a boring message look interesting and most of the Facebook and Twitter profiles are flooded with them nowadays. So when I got to know that these GIFs can be used for digital marketing, it was hard for me to believe. I did my analysis and found out why you should use gifs for digital marketing. Read here.
Why to use GIFs for digital marketing?
Even though the trend of animated GIF seems new, the concept was invented around 30 years ago. The main reasons GIFs are gaining immense popularity is that they are attention grabbing, fun to look at, offer to call to action capability and deliver emotional impact on your audience. Unlike text, GIF animations cannot be misinterpreted and thus make sure the audience is getting the right message.
5 Ways to use GIFs for digital marketing:
- Use GIFs to demonstrate a process or tell a story:
Since it is a well known saying that an image is worth more than thousand of words, imagine how attractive a visual story can be. A visual story explaining your brand in the form of GIF will definitely be more compelling and more engaging than a written story. This tactic can also be used for how-to visualization on how to use a product or a service. For eg, if you are planning a company event, instead of just sending an invite, add a GIF with amazing visuals and a CTA of “See you there!” and see how many responses you get.
- Use GIFs to promote your services and products:
Despite being quick, GIFs can be used to highlight the major features and advantages of your products or services. Since it doesn’t require much time to create GIFs, you can create multiple GIFs to highlight multiple features of a product. As GIFs come in frame-by-frame format, it is simple for viewer to focus on each of the feature longer than in a split second stream in video.
- Use GIFs to make your website look interesting:
Unlike Flash, that hampers your website speed, GIFs don’t impact your website’s loading time. The use of GIFs help your website give visual interest with brief movement. Cinemagraphic GIFs are becoming highly in trend as they are use stunning visuals that can represent the organization and create emotional connection with the audience.
- Use GIFs for social media platforms:
Most of the giant social media networks like Facebook, Twitter, Pinterest, etc now support GIFs which provides marketers a big opportunity to grab user attention. Adding GIFs in your social media content will increase click through rates as well as boosts engagement.
- Use GIFs to make your audience participate:
It is no longer difficult to create your own GIFs nowadays, thanks to the various free tools available. Use this opportunity to involve your audience. You can organize various types of contests like reward user who creates best GIF representing your brand or organization. This will boost brand awareness and interaction.
Finally, for personal use, any kind of funny GIFs work but when it comes to professional use, keep your brand always in mind. Also consult with multiple people before making your campaign go live.