When it comes to creating a WordPress blog or designing your business website, it is more important than ever to keep the customer in mind. All too often, site designers go for what looks good, rather than what is going to convert visitors into customers. The conversion rate of your website tells you a lot of important data that could potentially cost you in advertising. You also want to know, through your conversion numbers, how customers are interacting with your site’s elements, and what you can change about your site to increase that number.
One of the biggest conversion killers is confusing clutter. When a visitor comes to your site, you want them to be able to know a few things immediately: what you are selling, why they should buy it, and how they can buy it. Those three things are the key to your site’s conversion rate. Unfortunately, too many site designers try to cram as much information as possible on their landing page. This, combined with useless information, pictures, animations, videos, links, and fireworks going off everywhere, can turn a visitor away in a hurry.
Check Your Links
Another trap to watch out for is links. If a customer finds your site using a search engine, and in the description, it says you sell widgets, but the link takes them to a page that has been removed, altered, or you no longer sell widgets, this is another visitor who will not become a customer. Checking your links, as well as your site’s pages’ metadata on a regular basis is a key to conversion success. Even the smallest, most seemingly harmless offenses can lead a customer to your competition. And as your business changes, so does your site. That is why it is crucial to make sure you are representing yourself accurately with your links, as well as your pages’ information.
Make Checking Out Easy
Perhaps one of the biggest conversion killers is the checkout process. As mentioned earlier, you want the customer to know right away how they can purchase your products or services, even if it is a simple checkout link. However, do not make the process cumbersome and difficult. If your site has a checkout system that is not working properly, consider hiring a professional to design a new one for you. Many sites use “out-of-the-box” checkout solutions. While these are not bad in and of themselves, they may not be right for your specific site and business. Consider going through, as a customer, and completing a transaction on your own site. With each click, think about how the process is affecting the customer and their experience with your business. You want the process to be smooth and easy, as well as memorable.