Search Engine Optimization has been in play long enough that established practices which will yield quantifiable results can be obtained. The key is sourcing organizations who have solutions you can trust in. There are several characteristics of qualitative online content marketing, and those will be explored here.
There’s a kind of “Judo” strategy in play with the right kind of content marketing. It recommends itself to organically being shared. When you post a bit of information on your blog, those who need the services will naturally share it on social media, and those who see the shared info will themselves share it to exponential effect.
Getting to this level takes a little time. There are a number of things that can be done with content that will facilitate more secure ROI, however. You’ll want to have text divvied up into digestible amounts. Sixty to one-hundred words per paragraph is ideal. The size of your overall “article” or “blog-post” will also depend. Generally, the longer the better; but there is a length-limit worth considering.
Additionally, you’ll want to have some pictures peppered in. Video is also ideal. If you can put some links into your prose as well, that will help it be viewable. Keywords properly applied will also help a bit of writing slowly rise to the surface of a given SERP, or Search Engine Results Page. You’ve got to be careful, though; too many keywords will get your page knocked to the back of the line.
You want your content to have something useful that attracts readers as well. There is no shortage of “spun” content which has nothing to do with readability, and everything to do with “filing space”. That kind of content is going to force search engine algorithms into tertiary relegation.
How To Ensure Your Content Is Actionable
These pointers are just the tip of the iceberg. The reality is that nuanced content production is necessary for proper effect. Such nuance requires experience. Experienced content preparation is best acquired from an agency who has spent some time refining their services.
Brown Box Branding points out that their services “…will help your brand establish a solid client base across a variety of social channels and interact with your target audience.” They make this claim based on their ability to produce actionable content.
One of the finest qualities of modern SEO marketing comes in the form of metrics. It’s easy to record what is and is not effective statistically, and so proceed along avenues that return clients for output. This is much more difficult in the pre-SEO environment.
Sitting Down and Making Content
The right content agency will sit down with you, get to know your product, and get to know your audience. Then they’ll construct a number of online content solutions. One of the most interesting things about content solutions is that they perpetually increase in value over time.
With a billboard, with radio, and with television, you don’t get as large a return on investment. A billboard is only up for a certain period of time. Radio costs more for continual rebroadcast of ads. The same is true about television. But with online content marketing, the information is shared and re-shared.
Not only does it perpetually increase its audience, but the original information can be retained on the “blog” of your business, meaning it can always be referred to. In the long run, this means that one article can have continual effect without being “in your face”, as the saying goes. As a result, a well-manufactured blog with professionally produced content can produce some of the best returns.