It has always been said that little knowledge is a dangerous thing. But nowadays, with the huge access to information that we all have, it may as well be said that too much knowledge can be a dangerous thing. There are thousands of ways to gather an immense amount of data nowadays, but what you actually do with it is what matters the most! And this is where the interest concept of actionable intelligence comes in.
Actionable intelligence is a term that refers to information on which we can act upon. This term is usually applied in terms of big data; because of the immense amount of data that is gathered, the biggest challenge resides in finding specific elements that can be exploited by a business for enhancing its performance.
Everything related to actionable intelligence is considered of utmost importance nowadays because it is what can improve the strategic position of a company against its competitors. In terms of actionable intelligence, everything that is acquired needs to be converted into real actions for launching a preventive plan or preparing a counter strategy.
Some examples of actionable intelligence are: marketing budget, advertisement campaign, target demographic, or price range of competitors over the company’s own product. As you may suspect, if an attempt to collect actionable intelligence from a competitor becomes too aggressive, it may be considered corporate espionage and therefore be illegal, so it is a delicate subject that needs to be treated as careful as possible.
Due to the massive amount of data that needs to be analyzed for transferring it into actionable intelligence, good specific software becomes essential for success. One of the best out there is Qognify’s Situator 8.0, with its new Operational Intelligence Center (OIC). Qognify is an independent company whose birth came from the acquisition of NICE Systems Physical Security Business by Battery Ventures. The company provides the latest technology for helping clients to capture and analyze big data in order to anticipate and mitigate safety and security risks. Their portfolio includes video management, and data and video analytics.
Qognify’s Operational Intelligence Center is able to monitor huge volumes of data, detecting deviations in main indicators which usually are precursors to incidents. This way, client companies are able to start proactive responses far sooner, mitigating the impact. This is why this is a great example of software that provides actionable intelligence: not only it gives companies an insight about what’s going on at the moment, but it also provides the critical guidance of what to do next.